Official document

85kk Privacy Policy – How We Protect Your Personal Data

85kk takes user privacy seriously. This document explains clearly what data we collect, how we use it, who we share it with, and what your rights are as a data subject under the LGPD.

Read before using the platform

By creating an account or using any service provided by 85kk, you confirm that you have read and agreed to this Privacy Policy. Last updated: January 2026.

Updated Jan/2026 pt-BR LGPD Compliant SSL TLS 1.3
OUR COMMITMENTS

Privacy made simple at 85kk

A summary of what you can expect from 85kk regarding how your personal data is handled

End-to-end encryption
All communication between your phone or computer and 85kk's servers is encrypted with TLS 1.3 — the most current industry standard. Your registration data, financial information, and betting history are never transmitted in plain text.
Your data, your control
Under the LGPD, you may at any time request access to, correction of, portability of, or deletion of your personal data held by 85kk. Simply send an email with the subject line "LGPD Request" — you will receive a response within 15 business days.
Zero data selling
85kk does not sell, rent, or transfer your personal information to advertisers, data brokers, or any entity not directly involved in the operation of the platform. Your data exists so you can place bets — not to generate side revenue.
Minimal and necessary data collection
We only collect data that is genuinely necessary to operate the platform, meet regulatory obligations, and improve your experience. We do not ask for information that has no direct, clear purpose — this is the data minimization principle established by the LGPD.
LGPD Compliance
85kk operates in full compliance with the General Personal Data Protection Law (Lei 13.709/2018). We have a designated Data Protection Officer (DPO) and internal periodic review processes to ensure our privacy practices are always up to date.
Incident notification
In the event of any security incident that may affect your personal data, 85kk will notify the affected data subjects and the ANPD within the legal deadlines established by the LGPD, with a clear description of what occurred and the measures taken.
01
What Personal Data We Collect

A 85kk collects personal data at various points during your interaction with the platform. Below we detail the categories of data collected, their source, and the purpose of each collection.

1.1 Data provided directly by you:

Data When it is collected Purpose
Full name Registration Account holder identification
CPF Registration Identity verification and regulatory compliance
Date of birth Registration Age verification (minimum 18 years)
Email address Registration Authentication, communication, and account recovery
Mobile number Registration 2FA authentication and security communications
Residential address KYC (verification) Compliance with betting regulations and AML/CFT
Government-issued ID (RG / CNH / Passport) KYC (verification) Identity verification for withdrawals and regulatory compliance
Pix key / Bank details Deposit or withdrawal Financial transaction processing

1.2 Data collected automatically during platform use:

  • IP address and approximate location: used for fraud prevention, geographic access verification, and regulatory compliance.
  • Device data: device type, operating system, screen resolution, and browser version — used to optimize your experience on the platform across mobile and desktop.
  • Browsing history on the platform: pages visited, clicks, session time, and interactions — used to improve usability and identify potential technical issues.
  • Betting and transaction history: all bets placed, deposits via Pix, boleto, card, or TED, withdrawals, and bonuses used — retained as required by regulation and for user support.
  • Support communication data: records of live chat conversations and emails — retained for quality assurance and dispute resolution purposes.

85kk does not collect data in sensitive categories such as racial origin, religious belief, political opinion, or genetic or biometric data, except where expressly required by law or a competent authority.

02
How and Why We Use Your Data

Every piece of data collected by 85kk has a specific purpose and a corresponding legal basis under the LGPD. We do not process data without a defined legal basis.

Contract performance
To operate your account, process Pix deposits and other payment methods, credit withdrawals, record bets, and maintain transaction history. Without this data, the platform simply cannot function.
Legal obligation
Comply with Brazil's betting regulatory framework, the LGPD, the Central Bank's anti-money laundering (AML/CFT) rules, and any applicable judicial or administrative orders.
Legitimate interest
Fraud prevention, duplicate account detection, suspicious behavior analysis, platform security maintenance, and continuous improvement of the user experience based on aggregated and anonymized data.
Consent
Sending marketing communications (promotions, Brasileirão updates, new poker tournaments, etc.) via email or push notification. You can withdraw this consent at any time through your account preferences panel.

We never use your data for automated decisions that produce legal or similar effects without the possibility of human review. If an automated system flags an account for investigation, the final review is always conducted by a human analyst on 85kk's compliance team.

Transparent communications

All 85kk marketing communications include a one-click unsubscribe option. If you no longer wish to receive emails about Sports Betting promotions, casino bonuses, or poker tournaments, simply click "Unsubscribe" in the footer of any email — the change takes effect immediately.

03
Data Sharing with Third Parties

85kk does not sell personal data. Sharing is limited to specific situations required for platform operations, and only with partners who are contractually bound to maintain confidentiality and handle data appropriately.

Circumstances in which your data may be shared:

  • Payment processors: financial institutions and payment processors responsible for handling transactions via Pix, boleto bancário, credit/debit card, PicPay, Mercado Pago, and TED (Nubank, Itaú, Bradesco, Banco do Brasil). We share only the data strictly necessary for each transaction.
  • KYC and identity verification providers: companies specializing in document verification and fraud prevention that assist us with the Know Your Customer process required by regulation.
  • Game providers (casino and poker): live casino, slots, and poker content providers whose games are available on the 85kk platform receive session identifiers to process game results — they do not receive full personal data.
  • Technology infrastructure: server and cloud infrastructure providers hosting the 85kk platform, under contracts with strict data protection clauses and prohibitions on use for their own purposes.
  • Authorities and regulatory bodies: when required by law, court order, ANPD directive, Central Bank request, or other regulatory authority. No data is shared beyond what is strictly requested.
What we never do

85kk never shares your data with advertisers, affiliate marketing networks, data brokers, or any company seeking to use your information for their own advertising purposes. Your betting profile, financial history, and personal data belong to you — they are not a product for third parties.

04
Data Security & Protection Measures

Protecting your data is both a technical and cultural responsibility at 85kk. We implement multiple layers of security to ensure your information stays protected both in transit and at rest on our servers.

Technical measures implemented:

  • Encryption in transit: TLS 1.3 on all connections between your phone or computer and our servers. Financial data, passwords, and registration details are never transmitted in plain text.
  • Encryption at rest: sensitive data stored in 85kk's databases is encrypted using AES-256. Passwords are stored exclusively as salted hashes — not even the internal team has access to your original password.
  • Two-factor authentication (2FA): available to all users in the account settings. We strongly recommend enabling 2FA for an extra layer of protection against unauthorized access.
  • Access monitoring: automated systems monitor around the clock for suspicious access attempts, logins from unusual IPs, and abnormal behavior patterns. Unrecognized access triggers automatic blocking and notifies the account holder.
  • Isolated payment environment: financial transaction data (Pix keys, card details) is processed in a secure environment isolated from the rest of the platform, reducing exposure to potential vulnerabilities.
  • Restricted internal access: 85kk staff members only have access to data required for their specific role (principle of least privilege). Access to sensitive data is audited and logged.

If a security incident is identified that could pose a significant risk or harm to data subjects, 85kk will take immediate containment measures and notify the National Data Protection Authority (ANPD) and affected users within the timeframes set by the LGPD — within 72 hours of becoming aware of the incident in high-risk cases.

Your role in security

85kk will never ask for your password via email, chat, or phone. If you receive any communication requesting your credentials on behalf of 85kk, treat it as a phishing attempt and report it to suporte@85kk.best. Use a strong, unique password for your account and enable 2FA.

05
Cookies, Tracking & Similar Technologies

85kk uses cookies and similar technologies to ensure the platform functions correctly, improve the user experience, and — with your consent — personalize communications. When you access the platform for the first time, you will see a cookie consent notice with configuration options.

Types of cookies used:

Type Purpose Consent required?
Essential Maintain authenticated session, language preferences, betting cart No — required for the platform to function
Functional Remember display preferences, favorite tables, and followed sports Yes
Analytics To understand how users navigate the platform and improve the UX Yes
Marketing Personalize communications about Sports Betting and casino promotions Yes

You can manage your cookie preferences at any time through the platform settings in your account menu. Declining non-essential cookies does not affect core platform functionality — you can still deposit via Pix, bet on the Brasileirão, play poker, and withdraw normally.

85kk does not use cross-site tracking technologies to monitor your behavior on other websites outside our platform. Our interest is limited to your experience within 85kk.

06
How Long We Retain Your Data

85kk retains personal data for as long as necessary to fulfill the purposes for which it was collected, in accordance with the minimum retention periods required by law.

Registration data
For as long as the account remains active. After account closure, basic identification data is retained for 5 years in accordance with Brazilian sports betting regulatory requirements and tax regulations.
Financial history
Records of deposits made via Pix, boleto, credit/debit card, PicPay, Mercado Pago, and TED, as well as withdrawals, are retained for 10 years in compliance with tax legislation and anti-money laundering regulations.
Betting history
All bets placed on the platform are stored for 5 years. This history is required for dispute resolution, regulatory auditing, and compliance purposes.
KYC Documents
Copies of identity documents and proof of address submitted for verification are retained for the minimum period of 5 years required by betting regulations and the Central Bank's AML/CFT rules.
Support communications
Live chat and email conversation logs are retained for 2 years for quality assurance and resolution of any support-related disputes.
Browsing data and cookies
Behavioral analytics data on the platform is retained for 12 months in a format that allows user identification. After that period, it is anonymized for aggregated statistical analysis.

Once the applicable retention period has expired and there is no legal obligation to retain the data, it is deleted or irreversibly anonymized within 85kk's systems.

07
Your Rights as a Data Subject (LGPD)

The General Data Protection Law (LGPD — Lei 13.709/2018) grants you a set of rights over your personal data processed by 85kk. These rights can be exercised at any time, free of charge, by emailing suporte@85kk.best with the subject line "LGPD Request".

  • Right of access: request confirmation that we process your data and obtain a full copy of all personal data 85kk holds about you, in a readable format.
  • Right of rectification: request the correction of any incomplete, inaccurate, or outdated personal data. If your name or CPF is incorrect in your account, for example, we can update it upon submission of supporting documentation.
  • Right to anonymization or deletion: request that data which is unnecessary, excessive, or processed without a legal basis be anonymized or deleted. Data subject to a legal retention obligation (such as financial history) cannot be deleted before the minimum retention period has elapsed.
  • Right to data portability: receive your personal data in a structured, interoperable format for transfer to another controller, where technically feasible and in accordance with ANPD regulations.
  • Right to information about data sharing: be informed about the public and private entities with which 85kk has shared your data.
  • Right to withdraw consent: withdraw consent for processing based solely on consent (such as marketing emails) at any time, without affecting your access to the platform's core services.
  • Right to object: object to processing carried out on the basis of legitimate interest, where there is a valid reason to do so as assessed by 85kk and the ANPD.
  • Right to lodge a complaint with the ANPD: file a complaint with the National Data Protection Authority (ANPD) if you believe your rights have not been respected by 85kk.

The response deadline for LGPD requests is up to 15 business days from receipt of a complete request with the data subject's identification. In complex cases requiring in-depth legal or technical analysis, the deadline may be extended once by an equal period, with prior notice to the requester.

85kk Data Protection Officer (DPO): To exercise your rights or ask any privacy-related questions, contact us at suporte@85kk.best with the subject line "LGPD Request".

08
Protection of Minors

The 85kk platform is intended exclusively for users aged 18 and over. We do not knowingly collect personal data from minors. If the account verification process (KYC) identifies that the account holder is underage, the account is immediately suspended, access is blocked, and any data collected is deleted in accordance with this Policy and the LGPD.

If you, as a legal guardian, become aware that a minor has created an account on 85kk, please contact us immediately at suporte@85kk.best with the subject line "Minor's Account". We will take the necessary steps as a priority, including immediate account suspension and deletion of the minor's data.

We do not send marketing communications or any material related to Sports Betting, live casino, poker, or e-sports to email addresses or mobile numbers identified as belonging to minors.

09
Changes to This Policy and How to Contact Us

85kk may update this Privacy Policy periodically to reflect changes in our practices, Brazilian legislation, or ANPD decisions. Any relevant update will be communicated via the registered email address and through an in-platform notification at least 7 days before taking effect.

The date of the last update is shown at the top of this page and is always kept current. If you continue using the 85kk platform after any changes to this Policy take effect, this will be interpreted as acceptance of the new terms. If you disagree with any change, you may close your account and request the deletion of any data not subject to a minimum legal retention period.

Privacy contact channels:

LGPD Requests
suporte@85kk.best with the subject line "LGPD Request" — response within 15 business days.
General inquiries
suporte@85kk.best or live chat 24/7 on the platform — response within 2 hours.
Security incidents
suporte@85kk.best with the subject line "Security Incident" — handled as a priority by our technical team.
Minor's account
suporte@85kk.best with the subject line "Minor's Account" — immediate block and data deletion.

For related documents, see: Terms and Conditions · Responsible Gambling · Frequently Asked Questions.

Summary
Document Version
Last updated
January 2026

Material changes are communicated by email at least 7 days in advance.

Exercise your LGPD rights

Access, correction, deletion, or portability of your data: send an email with the subject line "LGPD Request".

View FAQ
Your rights at a glance
Access to your data
Correction of information
Deletion where applicable
Data portability
Consent withdrawal
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Privacy and Responsible Gambling Go Hand in Hand at 85kk

Protecting your data is just as important as protecting you as a bettor. 85kk offers deposit limit, session limit, and self-exclusion tools to all users. If you need support, call CVV: 188 (free, 24h). Platform restricted to users aged 18 and over.

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